Our team

Cheryl Rice, Principal

Cheryl has worked in media and marketing for nearly three decades, dating back to her first television job in college. She began her career as a writer and producer of TV commercials, station promotions, and local programming, and after stints in promotion management at stations in Tennessee, West Virginia, and Connecticut, she transitioned to corporate marketing communications. Over the next several years, she was responsible for developing strategic marketing programs for prominent Connecticut-based businesses including Kaman Industrial Technologies and Loctite Corporation. Her experience on both the client side and the media side gives Cheryl a unique insight into the priorities of both. Developing communication strategies that bridge that gap is now her specialty.

She holds a degree in Broadcasting from the University of Tennessee at Chattanooga, and she has also completed post-graduate coursework in Integrated Marketing Communications at the University of Hartford. She lives in Bloomfield, Connecticut.

 

Work With Us

We are always interested in connecting with complementary businesses that can help us bring customized communication solutions to our clients. In addition to these strategic partnerships, we are actively looking for a Business Development Specialist to help us expand our client base and bring a new slate of services to market. Want to learn more? Check out the description here.

 

 

Strategic Partners

More soon …

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What IS public relations, anyway?

Public Relations (or PR) is the strategic management of information and how it is communicated. The goal of PR is to provide information that’s beneficial both for the audience (because it gives them something interesting, informative, or entertaining) and the source (because it builds credibility and goodwill). Successful public relations improves reputation and increases visibility for businesses or individuals.

Traditional media management, including press releases and story pitches, is still a component of most PR plans, but the development of online content – like blogs, videos, and social media posts – is becoming increasingly important in communication and branding. Public relations is usually considered to be part of a broader sales-focused marketing plan, and it should be developed to complement paid advertising and other marketing efforts.

This is what we do.

Rice Communications specializes in helping businesses and individuals craft compelling stories about their products and services, and then we utilize our media expertise to get those stories in front of the people who need to see them. Whether your target audience gets its information from traditional news outlets, trade or business publications, online sources, or any combination, we have the skills and experience to develop a strategic communication plan to increase your profile and grow your business.

We are a public relations, publicity, and marketing communications consulting firm based in West Hartford, Connecticut. Rice Communications primarily serves clients in greater New York City and southern New England, but we can provide consulting and/or training sessions to businesses anywhere.

Interested in the services we can provide your business? Read more here.

http://www.ricecommunications.net/about-rice-communications/