What is a brand, really? Is it a logo, a slogan, or maybe a packaging design? A brand may include all those things, but we believe there’s more to it. Your brand is the sum total of all the things that give you distinction in the marketplace. Your look. Your voice. Your personality (yes, your business has one). Your brand is how people perceive you, and getting branding right can move you from the back of the pack to top of mind.
Developing your brand involves finding the elements of your business that distinguish you from your competitors. It’s not about coming up with a catchy tagline or a cute logo; in fact, trying to do those things before you truly understand your brand can be downright deadly. Rice Communications will get you started with a brand strategy that will guide your marketing and public relations efforts, creating an image that resonates with the people you want to reach.
And it isn’t all about marketing. When a brand strategy is solid, it has the potential to direct your decision-making process throughout your organization and become the cornerstone of your business culture. Your brand can represent your organization’s shared vision, driving every member of your team toward a common goal.
Our process for developing your Brand Strategy includes the following services:
- Strategic Planning
- Business Analysis
- Competitor Research
- Brand Definition
- Online Brand Engagement / Social Media
- Logo Development