Blake Water Solutions

Blake Water Solutions, based in Bloomfield, Connecticut, is the largest wholesale distributor of water well and contractor products in the Northeast. They have two goals for their ongoing marketing communications program: to deliver their message to water well contractors and water treatment installers throughout their market, and to protect and promote their brand.

Their strategic plan includes:

• Branded literature program, including specification sheets for entire product line as well as a full-line catalog
• Brochures and info sheets to help contractors communicate product benefits to their customers
• Print ad campaign in industry trade journals
• Consistently branded trade show materials