Public Relations

Press ConferenceGetting the right message in front of the right audience to create the right impression doesn’t just happen by accident. Effective public relations is the result of strategic planning and consistent effort. Rice Communications will guide you through the ever-changing and often-intimidating media landscape, to help you engage the people you need to reach in order to be successful.

A good PR campaign will shape how you and your business are perceived in the marketplace. It begins with a solid plan that outlines what you want to achieve, who needs to hear your message, and, most importantly, what that message needs to be. Rice Communications can create a comprehensive plan to build your brand image and tell your story in the most persuasive way possible.

We also recognize our responsibility to serve the journalistic community as a dependable source of information and expert analysis. Our goal is to provide journalists, both traditional and new media, with compelling and appropriate stories for their audiences, trustworthy background information on topics of interest, and leading experts who can lend depth and insight to their reporting.

When done right, solid public relations serves the needs of both clients and journalists with integrity. At Rice Communications, we accept nothing less.

The following Public Relations services are available both on a per-project and retained basis:

  • Strategic Planning
  • Media Relations
  • Copywriting/Content Development
  • Crisis Planning and Management
  • Media Training
  • Media Events/Press Conferences
  • Social Media Development
  • Press Release Writing and Distribution

Interested in learning more about what we can do for your business? Just ask!

Publicity/Personal Branding

Be a recognized thought leaderThe emergence of personal branding is one of the most game-changing apects of the social web. If you want to be seen as a top talent or thought leader in your area of expertise, you no longer have to wait for traditional media to come knocking to give you your big break. You can exert influence over how you are perceived. You can take control of the both the medium and the message to craft a brand that uniquely represents you, and Rice Communications can help you make it happen.

You probably have some idea of what a publicist does for celebrities or authors, but strategic publicity can work for a business owner, inventor, professional, executive, or anyone else who has a story to tell and would like to get in front of people to tell it. A strong personal brand will give you a strategic edge in the marketplace and can position you as the go-to expert in your field.

Yes, YOU.

Even if this whole concept is new to you, Rice Communications can help get you started. We’ll work with you to find your voice and then develop a strategic plan to tell your story. We can also work with authors, broadcasters, entertainers, and athletes — either directly or in conjunction with your representation — to manage traditional publicity needs and online presence.

We offer the following Publicity/Personal Branding services:

  • Strategic Planning
  • Media Relations
  • Press Tours
  • Media Training
  • Media Events / Book Signings
  • Social Media Development
  • Crisis Planning and Management
  • Bio / Press Kit Content Development

Creative Services

design for brandingA credible and persuasive message isn’t just about what you say. It’s about how you say it. You need solid copywriting that is crafted to influence, and visual images that create a positive and memorable impression. Rice Communications will not only help you develop your strategic direction, but we’ll also put that plan into action with a range of creative services that bring concepts into reality.

We recognize that your traditional marketing communications materials need to work hand-in-hand with your web presence to support your overall branding efforts. When it all works together — print collateral, logo design, advertising, web content — it creates a powerful image that can position your business ahead of the competition in the minds of your target audience.

Credibility. Memorability. Results. That’s what good creative is about.

Rice Communications can support a wide range of creative needs for our clients. We can work as a part of your team (whether that’s with your internal marketing staff or in conjunction with your advertising agency) to help create content that will your reinforce your strategic message. Or, if you are a smaller company without other internal or external resources, we’ll get it all done for you.

Creative services we offer at Rice Communications include:

  • Strategic Planning
  • Copywriting
  • Website Design and Implementation
  • Graphic Design
  • Logo Development
  • Print Collateral (Brochures, Mailers, Catalogs)
  • Advertising (Television, Radio, Print, Outdoor)
  • Video Production

Brand Strategy

What is a brand?What is a brand, really? Is it a logo, a slogan, or maybe a packaging design? A brand may include all those things, but we believe there’s more to it. Your brand is the sum total of all the things that give you distinction in the marketplace. Your look. Your voice. Your personality (yes, your business has one). Your brand is how people perceive you, and getting branding right can move you from the back of the pack to top of mind.

Developing your brand involves finding the elements of your business that distinguish you from your competitors. It’s not about coming up with a catchy tagline or a cute logo; in fact, trying to do those things before you truly understand your brand can be downright deadly. Rice Communications will get you started with a brand strategy that will guide your marketing and public relations efforts, creating an image that resonates with the people you want to reach.

And it isn’t all about marketing. When a brand strategy is solid, it has the potential to direct your decision-making process throughout your organization and become the cornerstone of your business culture. Your brand can represent your organization’s shared vision, driving every member of your team toward a common goal.

Our process for developing your Brand Strategy includes the following services:

  • Strategic Planning
  • Business Analysis
  • Competitor Research
  • Brand Definition
  • Online Brand Engagement / Social Media
  • Logo Development
  • Copywriting

Social Media

TwitterWhy. That’s one of our favorite words at Rice Communications. “Like us on Facebook.” “Follow us on Twitter.” “Circle us on Google+.” Why? It’s all shiny and fun and friendly, but why do it? The fact is, there are solid business reasons for getting involved in social media, and we’ll help you determine how a social media presence can help you reach your unique goals.

Social media sites are just another form of connection. Maintaining and nurturing your relationship with current customers and connecting with potential customers has always been your goal (hasn’t it?) — and the social media channels are a natural place for that to happen. People join social media sites not only to stay in touch with people they care about, but also to feel connected to brands they support and causes that are important to them. Users want to read about things that matter, and they want to recommend those things to others. You don’t want to be left out of the conversation.

Yes, it’s a little overwhelming. (This is just between us, but we do this for a living and it sometimes knocks our socks off.) But here’s the thing. Not everyone needs to do everything all the time. Rice Communications can help you figure out where your best customers are in the social media space, and we’ll guide you in creating a customized social media marketing plan that works for you.

Why should you do it, and why should people connect with your business? Let’s answer those questions together.

Rice Communications offers the following Social Media services:

  • Strategic Planning
  • Social Media Training and Development
  • Market / Keyword Research
  • Social Media Management / Ongoing Consulting
  • Social Media Monitoring

Training and Coaching

Reporter questionNo matter what you do in terms of marketing communications, your goal is to get noticed — but sometimes getting noticed can be a little intimidating. Suppose a reporter calls and wants to interview you about a new product, or you’re booked as a guest on a popular talk show. With the right training, you’ll be well-equipped to tell your story persuasively in print, online, or live on camera.

Media training isn’t just for top executives in big companies. Quite the opposite, really. There are more media outlets now than ever before, and all of them need compelling content and good sources. If you have positioned yourself as a credible expert, or your business has an interesting story to tell, you need to be ready for that call. Rice Communications can help you develop the poise you need to stay on message and communicate effectively in virtually any situation, including a crisis.

In addition to traditional media coaching, we also offer training sessions in a wide range of marketing communication disciplines. These flexible workshops are an especially good alternative for small businesses for whom hiring a communications manager or retaining a consultant just aren’t viable options. If you need to learn what it takes to handle basic public relations on your own, manage your social media presence, or spend your advertising dollars wisely, give us a call. We can customize a training program for the needs of your business.

Rice Communications offers the following Training and Coaching services:

  • Pre-Interview Coaching
  • Press Conference Preparation
  • Crisis Communications Strategy
  • Social Media Workshops
  • Public Relations for Small Business
  • Developing Your Marketing Communications Plan